About Tyfig

Tyfig is a digital marketing agency named after the five platforms where modern audiences live — X (Twitter), TikTok, YouTube, Facebook, and Instagram. We help brands grow on those platforms and get cited by the AI answer engines that now sit between search and the customer.

Why "Tyfig"?

The name comes from the platforms that shape how people discover brands today: Twitter/TikTok, YouTube, Facebook, Instagram — Google. Every one of those channels now has an AI layer sitting on top of it, from AI Overviews to in-app assistants, and that's the gap Tyfig was built to close.

How does Tyfig approach marketing differently?

Most agencies treat social, search, and content as separate disciplines with separate teams. We treat them as one distribution problem: the same case study that wins a client on TikTok also needs to be structured so ChatGPT and Perplexity can cite it. Every deliverable is built to work across both classic and AI-driven discovery.

Who we work with

We work with growth-stage companies who need marketing that compounds — brands that want more than a monthly report, and want a system that keeps generating visibility as search itself changes.

What we believe

  • Distribution and discoverability are one problem, not two. A great case study is wasted if it's not structured for the platform someone finds it on — whether that's a TikTok feed or a ChatGPT conversation.
  • Original claims beat generic advice. Content built around a specific, defensible number or outcome gets shared by humans and cited by AI systems more often than content that restates common knowledge.
  • Reporting should tie to revenue, not vanity metrics. Follower counts and impressions are inputs; the outputs we're actually accountable for are traffic, leads, and citations.

How we work with clients

Every engagement starts with a 5-business-day discovery period, ends with a written strategy brief, and moves into production within the first two weeks. We report monthly against the specific business outcomes agreed on during onboarding — not a generic template. See how onboarding works for the full breakdown.

Where we've delivered results

From an 17x follower increase for an outdoor gear brand to a 340% jump in AI-cited mentions for a healthcare client, our case studies page has the specifics, numbers included.