Case Study · Northline Outdoor Gear
From 12K to 210K Followers in Eight Months
Northline Outdoor Gear grew from 12,000 to 210,000 combined social followers in eight months after Tyfig rebuilt their content strategy around platform-specific short-form video and a consistent posting cadence across TikTok, Instagram, and YouTube.
The challenge
Northline Outdoor Gear had a loyal but small social following and was posting the same content across every platform with no platform-specific strategy. Growth had stalled for over a year.
What Tyfig did
We rebuilt the content plan from scratch: a distinct short-form video cadence for TikTok and Instagram Reels, a slower-paced long-form strategy for YouTube, and a paid amplification budget targeted at the best-performing organic posts each week.
The result
Within eight months, combined followers grew from 12,000 to 210,000, organic site traffic driven by social nearly tripled, and social-attributed revenue grew 410% year-over-year.