Case Study · Marlow Skincare
A Product Launch That Sold Out in 72 Hours
Marlow Skincare sold out its debut product line within 72 hours of launch after Tyfig built a content and influencer campaign combining 14 micro-influencer partnerships with original founder-story video content ahead of launch day.
The challenge
Marlow Skincare was launching its first product line with no existing audience and a limited paid media budget. They needed credibility and reach fast, without the budget for a celebrity endorsement.
What Tyfig did
We produced a founder-story video series two weeks ahead of launch to build anticipation, then sourced and managed 14 micro-influencer partnerships (10K-100K followers) timed to post within a 48-hour launch window. Each creator received original product-education content to adapt in their own voice rather than a rigid script, which kept engagement rates high.
The result
The campaign generated 6.2 million combined impressions and sold out Marlow's initial inventory run within 72 hours of launch — well ahead of the two-week sell-through target the client had set going in.