How to Get Cited by ChatGPT

Start every page with a direct answer

Open the page (or the relevant section) with a concise, 40-60 word answer to the question the heading implies. AI systems scan for the most extractable sentence on the page — bury it in a long intro and it won't get lifted.

Use question-phrased headings

Instead of a header like "Pricing," use "How much does this cost?" — that phrasing matches how users actually prompt AI assistants, and answer engines favor pages whose structure mirrors the question being asked.

Add structured data

FAQPage, Article, and Organization schema give AI systems an explicit, machine-readable signal about what a page is and what it claims. Schema markup benefits both classic SEO and AI citation — implement it once, get both.

Allow the right crawlers in robots.txt

Many AI crawlers won't index content they can't access. Explicitly allow retrieval/citation-time bots such as OAI-SearchBot, Claude-SearchBot, and PerplexityBot in your robots.txt file — see Tyfig's llms.txt guide for the companion file that helps AI systems prioritize your best content.

Make credibility visible

Original data, named sources, and direct quotes all raise the odds of citation — AI models treat attribution as a proxy for trustworthiness. Vague, unsourced claims are the easiest content to skip.