SEO, AEO & GEO

What is AEO/GEO and how is it different from SEO?

SEO earns clicks by ranking your page in a list of links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) earn citations by getting your content quoted or referenced directly inside an AI-generated answer — no click required for the mention to build brand authority.

	SEO	AEO / GEO
Goal	Rank in a list of links	Get cited inside a generated answer
Target surface	Google/Bing search results	ChatGPT, Perplexity, Google AI Overviews
Ranking signal	Backlinks, keywords, page speed	Structured data, answer-first content, citation-worthy authority
Content format	Long-form, keyword-optimized	Short, direct answers, Q&A structure, tables, lists

How does Tyfig's AEO process work?

1. Technical audit — we check crawlability, robots.txt, schema coverage, and how your existing pages render with JavaScript disabled.
2. Content restructuring — every key page gets an answer-first summary, question-phrased headers, and scannable lists/tables.
3. Schema implementation — Organization, Service, FAQPage, and Article structured data across your site.
4. Citation monitoring — we track when and how often your brand gets cited across AI answer engines and refine accordingly.

One recent client saw a 340% increase in AI-cited mentions within 90 days of this process — read the full AEO visibility case study.

Why does AEO matter in 2026?

More buyers now start their research inside an AI assistant rather than a search engine, and those assistants only cite sources that are structured for machine readability. "The brands winning in AI search aren't the ones with the most content — they're the ones whose content is easiest for a model to lift and trust," notes Tyfig's Head of SEO. This page itself follows the exact structure we recommend to clients — answer-first summary, question-based headers, a comparison table, and a scoped FAQ block below.

What does Tyfig's SEO/AEO engagement include?

• Technical SEO audit: crawlability, indexation, Core Web Vitals, robots.txt configuration
• Content restructuring for answer-first formatting and question-phrased headers
• Structured data implementation (Organization, Service, FAQPage, Article schema)
• llms.txt creation and maintenance
• Monthly AI-citation monitoring across ChatGPT, Perplexity, and Google AI Overviews
• Traditional keyword research and on-page optimization

What packages does Tyfig offer?

Package	Good for	Includes
AEO Audit	Brands wanting a one-time assessment	Technical + content audit, prioritized action plan, no ongoing work
AEO Foundations	Brands starting their AEO journey	Audit + schema implementation across up to 10 pages, robots.txt/llms.txt setup
AEO Growth	Brands treating AI visibility as core strategy	Foundations + ongoing content restructuring, monthly citation monitoring, quarterly strategy reviews

Exact pricing depends on site size and current technical debt — see our AEO pricing FAQ for typical ranges, or request a free audit for a quote specific to your site.

What tools does Tyfig use?

• Technical audit: Google Search Console, Screaming Frog, PageSpeed Insights/Core Web Vitals reports
• Keyword & competitive research: Ahrefs or Semrush, depending on client preference
• Schema validation: Google's Rich Results Test and the Schema.org Validator, checked after every markup change
• AI-citation tracking: a monthly manual + automated check of your target queries across ChatGPT, Perplexity, and Google AI Overviews, logged in a client-facing tracker
• No-JS rendering check: we load every restructured page with JavaScript disabled to confirm the content an AI crawler would actually see

What a typical 90-day engagement looks like

1. Weeks 1-2: Technical audit covering roughly 20-30 of your highest-traffic pages, delivered as a prioritized action plan.
2. Weeks 3-6: Content restructuring and schema implementation across the pages identified in the audit.
3. Weeks 7-8: robots.txt and llms.txt setup, plus a full crawl to confirm no critical content is JS-only.
4. Weeks 9-12: First citation-monitoring report, benchmarked against your pre-engagement baseline.

Who is this for?

This service is built for businesses that already have a working website and existing organic traffic, and want to defend or grow that visibility as more discovery moves into AI assistants. If you're building a site from scratch, we recommend our content & influencer marketing team first to establish the original, citable content this process depends on. New to the terminology? The related guides below walk through the mechanics in more depth.