Content & Influencer Marketing
Tyfig produces short-form video, long-form content, and influencer partnerships that build brand authority — giving both human audiences and AI answer engines original, citation-worthy material to reference.
What does Tyfig's content & influencer marketing include?
- Short-form video production for TikTok, Instagram Reels, and YouTube Shorts — typically 4-12 edited videos per month depending on package
- Long-form content (guides, case studies, original research) built for AEO citation — 1-4 pieces per month, each anchored to a specific, defensible claim
- Influencer sourcing, outreach, contracting, and campaign management, from creator shortlist to final content approval
- Content repurposing: one long-form piece or video shoot typically becomes 5-8 derivative assets across platforms
- A content brief and shot list delivered before every production day, so there are no surprises on set
What tools does Tyfig use?
- Video editing: CapCut for short-form, Adobe Premiere Pro/After Effects for long-form and motion graphics
- Influencer sourcing & management: Upfluence or Grin, plus manual vetting for audience-fit and engagement authenticity
- Content planning: Notion for editorial calendars and brief templates
- Original research: client data (with permission) or first-party surveys, since AI systems and readers alike favor claims backed by real numbers over generic advice
How does Tyfig's content process work?
- Research — identify topics your audience is actually asking about, including how they phrase questions to AI assistants.
- Production — script and produce video and written content around those topics.
- Influencer matching — pair content with creators whose audience overlaps your ICP.
- Distribution — publish across owned channels and influencer partnerships, then repurpose into shorter formats.
Why does original content matter for AI visibility?
AI answer engines favor content that looks evidentiary — original data, case studies, and expert quotes are more likely to be cited than generic advice. Every long-form piece Tyfig produces is built with a specific, defensible claim at its center, not just keyword coverage.
What tiers of influencer does Tyfig work with?
| Tier | Follower range | Best for |
|---|---|---|
| Nano | 1K-10K | High-trust, niche audiences; strong for local or specialized products |
| Micro | 10K-100K | The sweet spot for engagement rate versus cost |
| Macro | 100K-1M | Broad reach campaigns and product launches |
| Celebrity/mega | 1M+ | Brand awareness at scale; sourced case-by-case, not part of standard packages |
Most client budgets concentrate on nano and micro creators, since engagement rate per dollar is typically highest there, then layer in one or two macro partnerships for launch moments.
What packages does Tyfig offer?
| Package | Good for | Includes |
|---|---|---|
| Content Only | Brands with their own influencer relationships | Video/written content production, no influencer sourcing |
| Influencer Campaign | One-off product launches or seasonal pushes | Creator sourcing, outreach, contracting, and campaign management for a defined campaign window |
| Content + Influencer Retainer | Brands wanting always-on content and creator partnerships | Monthly content production plus ongoing influencer relationship management |
See content marketing FAQs for typical budget ranges.
Who is this for?
This service fits brands that need to build audience and authority from the ground up, or that want a steady stream of original, citable content to fuel the rest of their marketing — including the SEO/AEO work that depends on having genuinely original material to structure and cite.
Frequently asked questions
How does influencer marketing pricing work?
Influencer campaign budgets are quoted per-campaign based on creator tier and deliverables, typically starting at $3,000 for a micro-influencer package. Ongoing content production retainers start at $2,000/month.
Does Tyfig produce short-form video?
Yes. We script, shoot, and edit short-form video for TikTok, Instagram Reels, and YouTube Shorts as part of our content retainers, and repurpose every asset across owned and influencer channels.