Social Media Marketing
Tyfig runs organic and paid social media marketing across X, TikTok, Instagram, Facebook, and YouTube — combining content, community management, and paid amplification to grow reach and turn followers into paying customers.
What does Tyfig's social media marketing include?
- Organic content strategy and posting across X, TikTok, Instagram, Facebook, and YouTube — typically 8-20+ scheduled posts per month depending on package
- Paid social campaign management on Meta Ads Manager and TikTok Ads Manager, including audience targeting, creative testing, and bid optimization
- Community management: replying to comments and DMs within a 24-hour SLA on managed platforms
- Influencer and creator collaborations sourced through our content & influencer team
- A monthly content calendar delivered 5 business days before the month starts, so you can review and request changes before anything goes live
- Monthly performance reporting (PDF + a 30-minute review call) tied to business outcomes, not just vanity metrics
What tools does Tyfig use?
- Scheduling & publishing: Later or Sprout Social, depending on platform mix
- Paid ads: Meta Ads Manager, TikTok Ads Manager
- Video editing: Adobe Premiere Pro for long-form, CapCut for short-form/TikTok-native edits
- Design: Figma and Canva for static graphics and carousel templates
- Analytics: Native platform analytics plus a client-facing dashboard (Google Looker Studio) updated monthly
We work inside tools you may already have licenses for where possible, rather than forcing a switch to our stack.
What does Tyfig do on each platform?
| Platform | What we do | Best for |
|---|---|---|
| TikTok | Short-form video production, trend-jacking, posting 3-5x/week | Reach and discovery with new audiences |
| Reels, carousels, Stories, community management | Brand consistency and conversion from social to site | |
| X (Twitter) | Real-time engagement, thread-based content, community building | Thought leadership and customer support visibility |
| Paid ads, community groups, event promotion | Reaching an older or local-business audience | |
| YouTube | Long-form and Shorts, SEO-optimized titles/descriptions | Durable, searchable content that keeps generating views |
How does Tyfig's social media process work?
- Audit — we review your current channels, audience, and competitors.
- Strategy — we set a content pillar structure and posting cadence per platform.
- Production — we script, shoot, edit, and schedule content weekly.
- Paid amplification — top-performing organic posts get boosted with a paid budget.
- Reporting — monthly reviews tied to follower growth, engagement, and conversions.
What packages does Tyfig offer?
| Package | Good for | Includes |
|---|---|---|
| Starter | Brands testing 1-2 platforms | 8 posts/month, monthly reporting, no paid ads management |
| Growth | Brands ready to scale across channels | 20+ posts/month across 3 platforms, community management, $1,000+ paid ad spend management |
| Full-Funnel | Brands treating social as a primary revenue channel | Unlimited production, all 5 platforms, dedicated strategist, weekly reporting |
See pricing FAQs for exact ranges, since final cost depends on platform count and content volume.
Who is this for?
Social media marketing from Tyfig works best for brands that already have a product-market fit and need consistent, professional content output — not brand-new startups still validating an offer. If you're pre-launch, our content & influencer marketing team can help you build an audience before you need full channel management.
Why does platform-specific strategy matter?
A script written for TikTok rarely works unchanged on Facebook — audience expectations, format length, and algorithm behavior differ per platform. Tyfig builds a distinct content plan for each channel rather than cross-posting the same asset everywhere. See how this played out for one client in our social growth case study, where platform-specific content took a brand from 12,000 to 210,000 followers in eight months.
Frequently asked questions
How much does social media marketing cost?
Tyfig's social media retainers typically range from $2,000-$8,000 per month depending on the number of platforms managed, content volume, and whether paid social is included. We scope every engagement around a specific growth target rather than a flat package.
Which social platforms does Tyfig manage?
We manage X (Twitter), TikTok, Instagram, Facebook, and YouTube — the five platforms our name is built from — plus emerging channels when they fit a client's audience.